With technologies improving year by year it is critical for companies to adopt and accept those technologies because it can improve the service they bring to their customers and make everyday shopping more convenience as well as updating the way we shop. Gucci currently does not have many technological features in place at their stores that is better than other luxury brands. One of their most recent updates is 90 minutes delivery service in London areas, when a customer’s buys a bag via the Gucci App they can receive the bag at their chosen delivery address within an hour and half but this is only available at London.
Even though the fashion industry is one of the fastest moving industry in the world but the way we shop it is still the same old boring progress. Therefore, it is important for Gucci to adopt new technologies in place to bring the shopping experience they provide for their customers to another level by adopting new features. Such as, smart innovative mirrors and VR shopping experience in place to upgrade themselves of being one of the best luxuries brand in the world.
GUCCI TECHNOLOGY 